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International Marketing and Export Management

Jesper Strandskov, Edwin Duerr, Gerald Albaum

Sprache: Englisch
Broschiert - 696 Seiten - FT Prentice Hall
Erscheinungsdatum: 19. November 2004
Auflage: 5th
ISBN: 0273686348

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This is the only book on the market that comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details.

This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

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